脉冲

克伦威尔造币厂更名为四十五肯辛顿

One of the oldest casino properties operated by Genting has undergone a multi-million- pound refurbishment, which has seen it transformed into a world-class premium gaming venue at the heart of London’s South Kensington Borough. With a renewed emphasis on hospitality, Forty-Five Kensington has seen the property upgraded with a first-class dining facility and new private gaming room.

“For over thirty years, Cromwell Mint had its specific place in the market,” explained Gary Moore, Casino Director of Forty-Five Kensington. “In the 18 months prior to the refurbishment, the sector in which Cromwell Mint was situated had been in decline. This decline wasn’t due to one thing, but a result of many changes which happen in business. Cromwell Mint served a certain customer base, but market trends change and the Kensington area shifted towards a premium player market. In order to maximise our market share of this sector, the opportunity for a refurbishment and rebrand has enabled us to reposition the business and bring a completely new offering. The feedback from the soft openings so far has been incredible.”

云顶最近翻新了韦斯特克利夫赌场和卢顿赌场，但四十五肯辛顿赌场的翻新并不是其赌场地产全面品牌改革的一部分。克伦威尔造币厂的翻新工程是独立的，专门针对 45 肯辛顿 (1960 Kensington)，其品牌重塑可以追溯到赌场 XNUMX 年代“XNUMX 俱乐部”的起源。

Originally a Victorian residential building, the whole venue has been renovated with the casino now boasting a stylish gaming environment overlooking the Natural History Museum. The main gaming floor has been fully refurbished, with a new table configuration. “There is now a theatre-like effect with the hydra e-tables and American roulette tables,” described Moore. “One of the major benefits has been the improved organic flow with more areas against the wall resulting in a fluid and more comfortable experience for our customers.”

虽然伦敦赌场传统上依靠其历史和设计作为其独特的卖点，但在尝试对现有建筑进行改造和调整时，这些建筑的遗产可能会成​​为一个昂贵的克服困难。摩尔详细阐述道：“我们能做的事情是有限的。肯辛顿四十五号原本是一栋住宅楼，我们的空间没有得到正确利用。在昆斯伯里厅，我们发现多年来经过无数次改进所创造的立面背后有巨大的空间。太空的恢复是巨大的。”

Comprised of four high-end casinos, Forty-Five Kensington sits at the premium end of Genting’s London offering. The casino runs neither an open-door nor membership policy, welcoming guests on business and those holidaying through its warm, inviting and non-intimidating atmosphere. The venue has introduced a high- stakes Queensbury Room for players seeking slightly higher table minimums and maximums alongside a bespoke offering featuring American Roulette, blackjack and baccarat. The Queensbury Room is a captivating and flexible space, featuring a bay window whose natural light gives the room a unique feel that cannot be found elsewhere in Mayfair.

The makeover has seen the e-lounge expanded with 20 slot machines and hydra e-tables. “The whole offer has been radically changed and the e-lounge is part of the identity here,” explained Moore. “Electronic players utilising the hydra e- tables and slot machines didn’t always have the best service. As such, a huge part of the business is now tailored towards offering a dedicated area for these players with the best service in the market. Delivering that has really added value to our business. It is the now the very best environment in which to play electronic games.” The e-lounge’s aesthetic environment and service offering means that food and beverage can be dispensed directly from the kitchen, with a dedicated slots host to offer hospitality.

四十五肯辛顿现在处于与伦敦领先赌场竞争的理想位置。 “展望未来，营销策略更多的是一个教育过程，”摩尔解释道。 “我们的客户群一直随着我们而变化。我们需要提高人们对我们是谁以及我们能提供什么的认识。我们将大力推动内部营销并举办活动，以提高人们对我们拥有该领域最佳产品的认识。一旦人们来到这里，最重要的反应是人们感受到了前所未有的欢迎。一旦人们来拜访我们，他们就会想要并且确实会回来。”