标记档案： 营销活动
Bahamas – Baha Mar launches global ad campaign
With Grand Hyatt recently opened and SLS preparing to welcome guests on November 14, Baha Mar has now launched a global advertising and marketing campaign, Life Spectacular officially introducing the $4.2bn integrated Caribbean resort destination to future guests. Highlighting Baha Mar’s power to elevate real life moments for every guest into something spectacular, the campaign…
英国 – ICE 的 Discover 活动荣获国际活动奖金奖
支持 ICE Totally Gaming 2015 的 Discover 活动在著名的 AEO 卓越奖颁奖典礼上被评为年度营销活动，颁奖典礼在伦敦 Park Lane 的 Grosvenor House 酒店举行，共有 1,000 名与会者参加。这项创新的多媒体活动吸引了来自 25,497 个国家/地区的创纪录的 133 名与会者，击败了入围名单……
UK – Senet running second set of gambling awareness ads
Independent gambling self-regulator Senet Group is running a second burst of TV and online advertising from June, reminding gamblers that betting more than they can afford is a #badbetty and they should pause and think again. “Our research shows that gamblers are getting the message,” says chief executive Ron Finlay, “but we want to keep…
英国 - 格罗夫纳推出首个综合活动
Grosvenor Casinos, the UK’s biggest casino operator, is launching ‘Pure Casino’, its first-ever integrated campaign to run on TV, digital, print and in-club POS. Developed by St Luke’s, the new campaign leverages Grosvenor’s strength in real casino gaming to differentiate their digital offering. It also capitalises on Grosvenor’s unrivalled 45-year-long history in gaming to help…
US – California casino to send slot into space
California’s Soboba Casino will become the first casino in history to launch a slot machine into space as part of its 20th anniversary in a marketing initiative planned for June 14 in partnership with JP Aerospace. Nicknamed Icarus, the slot machine will also carry with it a special payload of commemorative 20th anniversary Club Soboba…
韩国——穆里尼奥签约成为天堂队的代言人
韩国运营商Paradise已聘请英国足球俱乐部切尔西队主教练何塞·穆里尼奥作为其新广告活动的代言人，以吸引来自中国的顾客，这项运动在中国越来越受欢迎。穆里尼奥取代好莱坞巨星罗伯特·德尼罗成为天堂品牌大使。帕拉迪斯说道：“中国人对足球的兴趣与日俱增，而且……
US – AGA launches most aggressive campaign to promote gaming’s good
The American Gaming Association has launched its most aggressive effort ever to promote the value of the gaming industry, combat outdated stereotypes and pave the way for gaming’s next generation where regulatory policy must encourage innovation and financial efficiencies. The AGA’s “Get to Know Gaming” campaign will tell the story of gaming’s impact on communities…
US – Atlantic City Alliance launches ‘Do AC’ 2014
The Atlantic City Alliance (AC) has launched another US$20m tourism campaign to increase travel to the iconic seaside resort. The goal of the “Do Anything. Do Everything. Do AC” campaign is to broaden AC’s image beyond gaming and to attract more leisure tourism. DO AC ads will begin to appear on April 20 and include…
