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标记档案: Optimove

UK – Optimove launches World Cup benchmark tool for the iGaming sector

Optimove has announced the launch of World Cup Pulse, an industry benchmark tool for iGaming operators. For the first time during a World Cup tournament, marketing teams gain access to daily industry-wide benchmarks and KPIs in real-time, providing visibility into the rest of the industry, broken down by country. Operators can now conduct comparative analyses…

UK – NuxGame teams with customer-led CRM marketing solution Optimove

NuxGame, the experienced gaming and betting software provider, has struck a partnership with Optimove, the first customer-led CRM Marketing platform, in a bid to improve their one-to-one marketing capabilities. The partnership enhances the ability of NuxGame’s operator portfolio to create deeper relationships with players and respond to their needs in real time, using tailored messages…

Malta – GiG pens agreement with Optimove to scale CRM marketing offering

Gaming Innovation Group has penned an agreement with Optimove to scale CRM marketing personalisation and orchestration for the provider’s operator clients via AI-mapped journeys. The Malta-based group offers third-party solutions to iGaming operators, such as CRM marketing hubs, platforms, data and analysis, and compliance. The partnership with Optimove will allow customers to create deeper relationships…

US – Light & Wonder chooses Optimove as CRM marketing solution for operator portfolio

Light & Wonder has signed a partnership with CRM marketing platform Optimove to enhance operators’ ability to react to individual players’ actions in realtime by tailoring messages and offers across multiple channels. Light & Wonder’s portfolio of operators will gain several additional capabilities from the tool, including enriched customer profiles and identifying all historical, predictive,…

Optimove 收购 Graphite:实时对称和个性化旅程

在实时、基于云的个性化平台 Graphite 被 Optimove 收购的消息传出后,G3 采访了参与谈判的两位主要人物,讨论了此举背后的理由。您能告诉我们更多关于 Graphite 的信息以及该公司自 2018 年与他人共同创立以来所经历的历程吗?…

英国 – Optimove 收购个性化平台 Graphite 以扩展 CRM 营销能力

基于云的实时个性化平台 Graphite 已被 Optimove 收购。 Graphite 的产品现在将与 Optimove 的 CRM 营销功能集成。以客户数据平台为核心,Optimove 让营销团队可以直接访问其客户数据,以便每周构建、测试、编排和优化数百个个性化 CRM 活动。此次收购将有助于……

英国——WKND。利用 Optimove 平台

WKND. has announced a new partnership with Optimove in a move to maximise player lifetime value for the B2B provider’s clients. With Optimove’s technology, WKND. will use optimisation algorithms to autonomously surface valuable player insights and orchestrate hundreds of personalised customer journeys while measuring their incremental impact at scale. “Optimove is an outstanding CRM Marketing…

美国 – Strive Gaming 与 Optimove 合作开发 CRM 营销解决方案

Strive Gaming 已与 Optimove 签署合作伙伴关系,使其运营商组合能够执行复杂的实时 CRM 营销活动。 Strive Gaming 由之前在 Kambi 的美国高管创立,采用现代可扩展技术,专为蓬勃发展的美国和加拿大体育和赌场市场而设计。该平台已经实施了无数……

UK – GOAT Interactive pens agreement for Optimove’s CRM solution

GOAT Interactive, the online betting and gaming operator, has signed a partnership with Optimove to utilise its CRM marketing platform. The partnership represents a strategic investment from the operator in its ability to orchestrate customer communications and personalisation at scale across multiple channels through Optimove‘s AI-mapped CRM Journeys. GOAT Interactive, which focuses on the African…