立法
UK – BGC announce new measures to tackle underage advertising concerns
By 刘易斯 -27年2020月XNUMX日
博彩委员会公布了旨在进一步防止 18 岁以下青少年在网上看到赌博广告的严厉新措施。
该标准机构代表除国家彩票外的受监管博彩行业，在发布《第六版社会责任广告行业准则》时公布了此次打击行动。
未来，BGC成员必须确保所有赞助或付费的社交媒体广告必须针对25岁及以上的消费者，除非该网站能够证明其广告可以精确地针对18岁以上的消费者。
新法规还要求搜索引擎上出现的赌博广告必须明确表明其面向 18 岁及以上的人群。此外，广告本身还必须包含更安全的赌博信息。
YouTube users will also have to use age-verified accounts before they can view gambling ads, guaranteeing that they cannot be seen by under-18s. BGC members will have to post frequent responsible gambling messages on their Twitter accounts.
Other measures introduced in recent months by the BGC include the whistle to whistle ban on TV gambling adverts, a requirement for 20 per cent of all TV and radio ads to be safer gambling messaging, cooling off periods on gaming machines, encouraging deposit limits, new ID and age verification checks and massively increasing funding for research, education and treatment.
Michael Dugher, chief executive of the BGC, said: “As the new standards body for the regulated sector, we are committed to driving up standards within the betting and gaming industry.
“We have made excellent progress in recent times and the Industry Code for Socially Responsible Advertising is updated as technology evolves. The latest edition is further evidence of our determination to continue to ensure that standards are rising and are as high as they can possibly be.
“BGC members have a zero tolerance attitude to under-18s betting, and from requirements for safer gambling messages to restrictions on YouTube advertising, this new code shows how seriously the BGC, who represent regulated betting but not the National Lottery, take our responsibilities.
“At the same time, we urge the Government to work with us to crack down on black market operators who have no interest in safer gambling or protecting their customers and do not work to the same responsible standards as BGC members.
“It is vital that the big internet platforms honour their responsibilities to protect people online and we hope the Government will use its forthcoming Online Harms Bill to that effect. The Review of the Gambling Act will also provide further opportunities to improve standards and we look forward to working with the Government on this.”
