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英国 – ICE 向游戏科技城发出电影预告片邀请
By 菲尔 -28年2015月XNUMX日
The marketing campaign for ICE 2016 will include a film trailer which depicts the journey international visitors will be making to the Gaming Technopolis in February (2, 3 and 4: ExCeL Centre, London).
Produced by Cinebop, the creative studio which won the coveted Association of Exhibition Organisers Innovation Award for its ICE 2015 movie invitation, the trailer invites the Citizens of Gaming to enter the Gaming Technopolis, the surreal, pop-up city which is open to do business for just three days a year and which is an annual mecca for gaming professionals drawn from over 100 nations.
Jo Mayer, Marketing Director with responsibility for ICE, stated: “We know from our 2015 campaign metrics that the film trailer produced by Cinebop was one of our most successful marketing tools in terms of encouraging visitors to register their attendance at ICE.
“The ICE Gaming Technopolis is a pop-up gaming city where connections are made, where ideas flourish and where conversations are all about the future. The message that we are sending to our international community of stakeholders is that the journey they make to Gaming’s Technopolis will be their most productive and successful of the year.”
ICE Totally Gaming 是唯一汇集线上和线下游戏领域的 B2B 游戏盛会。 ICE 拥有来自赌场、博彩、宾果游戏、彩票、移动、在线和街头行业的世界领先创新者，提供全面的国际游戏视角。 ICE Totally Gaming 的参观者还可以通过 ICE 会议计划探索陆地、在线和移动游戏中最热门的增长领域，该计划提供了从有针对性的学习和网络中受益的独特机会。
