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UK – Intelitics chosen to power Aspers Casino customer acquisition programme
By 威廉 -7年2022月XNUMX日
Performance marketing and analytics platform provider Intelitics has been chosen by Aspers Group to power the customer acquisition programme for its new UK-facing online brand, Aspers Casino.
The deal will see Aspers Group use Intelitics’ product suite and platform to manage all affiliate and paid media activity for its Aspers Casino site, including real-time campaign monitoring and player tracking.
The platform and product suite will also allow Aspers Casino’s affiliate partners to access real-time data and analytics as well as flexible pixel tracking. This means they can effectively manage their own campaigns and monitor their effectiveness quickly.
Allan Petrilli, VP of Sales at Intelitics, said: “Aspers Group is a renowned land-based operator in the UK and we are thrilled to be playing a part in its move online and in particular with its affiliate and paid media activity.
“Performance marketing and paid media present a tremendous opportunity for online casino brands to acquire new customers at scale and for a sensible return on investment.
“我们的平台允许他们访问监控和跟踪活动所需的实时数据，并在活动进行时微调策略，以确保取得最佳结果。 它还可以帮助 Asper 的流量合作伙伴提高绩效。”
Aspers Casino 由 GiG 平台提供支持，预计于 2023 年初推出。Intelitics 与 GiG 的 Data Broker 产品一起使用，该产品提供事件驱动的实时数据点流，直接进入 Intelitics 后端，这意味着 Aspers Casino 和他们的流量合作伙伴将可以实时无缝访问所有数据。
Aspers Group 是英国最知名的品牌之一，Aspinall 家族于 2005 年创立了该公司。该公司在全国运营着四家实体赌场，现在正以其 Aspers Casino 品牌进军在线领域。
Richard Noble, Group CEO at Aspers Casino, added: “We see affiliates and paid media as having great potential to acquire new players following the launch of our Aspers Casino online brand. There is a difference between spending big and spending smart, and with Intelitics we can do the latter.
“我们将这种合作伙伴关系视为我们业绩和付费营销活动的基础，没有比 Intelitics 更好的平台提供商了。”
