体育博彩
英国 – FSB 与基于云的游戏化和忠诚度平台合作
By 刘易斯 -29年2021月XNUMX日
FSB has partnered with cloud-based gamification and loyalty platform, Captain Up, for its online sportsbook and casino offering.
The partnership will allow operators powered by FSB’s full tech-stack sportsbook and casino solution to maximise customer activity and drive loyalty through the use of gamification, behavioural psychology and smart social tools.
这包括创建和启动预定的、有针对性的分段活动、在不同类别和渠道内匹配奖励和奖金的能力。
The latest news comes three weeks after the provider joined forces with Incentive Games to provide its operator partners with access to a range of free to play and pay to play games.
The supplier has also recently signed platform deals with operators in Europe, including German iGaming group OGaming, and has been expanding its footprint in the US market via a strategic alignment with USBookmaking.
Shaan Balani, Head of Product at FSB, explained: “It’s been a busy start to 2021 at FSB with new partners and new product integrations and we’re delighted this momentum continues on the back of our new agreement with Captain Up.
“Captain Up allows our partners to run highly targeted campaigns to different player categories to ensure the bonuses they receive are perfectly aligned with their playing preferences and patterns.
“这笔交易只是我们不断改进 FSB 平台以确保我们的合作伙伴拥有提供卓越玩家体验所需的技术和工具的另一个例子。”
Uri Admon, Chief Executive Officer at Captain Up, commented: “We aim to push the boundaries of innovation in iGaming with features such as Progressive Jackpots, Social Tournaments Avators and Smart promotions.
“Captain Up 致力于最大限度地提高参与度，提供个性化的游戏化工具，分析多个数据点，对相关反馈做出反应，支持各种 KPI 并遵守全球市场的动态监管准则。 我们很高兴能够通过 FSB 向运营商提供我们的产品。”
